Indian society is undergoing rapid change, which affects all forms of cooperation. In the economic field, initiatives of the new government such as “Make in India”, “Startup India” or “Invest India” are stimulating new joint ventures that further strengthen Indo-German economic relations. At the same time, the Indian diaspora with entrepreneurs, executives and students in Germany is growing rapidly. This enormous increase in exchange between the two countries calls for current and future cooperation to be proactive. For economic and social cooperation to be as successful, awareness of cultural differences when building personal and business relations should not be left to chance, but should be developed consciously and purposefully. The exotic image of elephants, holy cows or maharajas has little relevance for today’s global collaborations in the business world. What is more important is that all involved parties develop an awareness of culturally different norms and behaviours, and find a common ground despite these differences. Today, companies need preparation that is specifically tailored to their team, or project group as an extended workbench. Generalisation as well as subjective opinions about the country and its people usually only lead to frustration and failure. Unfortunately, the standardised “Do’s & Don’ts” lists have little use in practice. When it comes to business development and expansion, the motto is: You need strategies tailored to your context.

TransCompass accompanies you as you develop the correct strategies with coaching, seminars or workshops to establish and expand your Indo-German business relations and supports you with a wide range of consulting topics in the implementation of your projects in India